In some cases, we may provide additional privacy notices or “just-in-time” notices to clarify or supplement our privacy practices, or offer you additional choices regarding your personal information.
Please note that our websites may contain links to third-party websites or applications that are not operated by lifeincrease. We do not control their privacy practices, so we encourage you to review their privacy policies before providing any personal information.
2. What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:
Basic Identifying Information
Including your full name, alias, postal address, e-mail address, phone number, date of birth, account name, signature, username, social media handle, or other similar identifiers.
Including your driver’s license number or other similar government identifier.
Device Information and Other Unique Identifiers
Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
Internet or Other Network Activity
Including browsing or search history and information regarding your interactions with our websites, mobile applications, emails, or advertisements.
Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
Including credit or debit card numbers.
Including products or services you have purchased, returned, exchanged, or considered; preferences; and rewards activity related to Beauty Insider membership.
Including skin tone and type, hair color and type, eye color, and other beauty profile information you provide.
Health and Medical Information
Including information you choose to provide regarding skin conditions or medications in connection with a beauty service, in-store digital experience, or product recommendation.
Including age, gender, race, ethnicity, estimated income, and household information, some of which may include characteristics of protected classifications under state or federal law.
Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).
Audio and Visual Information
Including photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).
Inferences drawn from or created based on any of the information identified above.
Job Applicant Information
Including professional or employment-related information (such as education and employment history) and any other information you provide in connection with applying and interviewing for employment at lifeincrease . If we retain you as an employee, this may include, among other things, your Social Security number or taxpayer ID.
Sensitive Personal Information lifeincrease only collects sensitive personal information, as defined in the applicable U.S. state privacy laws, with your consent. lifeincrease also does not use sensitive personal information for inferring characteristics about you.
3. How We Collect Your Personal Information
We collect personal information about you from various sources. For example, we collect and obtain information:
Directly from You
We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; sign up for the Beauty Insider Program; contact us; respond to a survey; book a reservation; make an appointment for in-store or virtual services; RSVP for an event; interact with us in store (including in-store digital experiences); participate in a sweepstakes, contest, or other similar campaign or promotion; respond to a survey; apply for a job; or sign up to receive emails, text messages, and/or postal mailings.
Using Online Tracking Technologies and Other Automatic Data Collection Technologies
When you visit our websites, use our lifeincrease Mobile Apps, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. For more information, please see “Cookies and Similar Online Tracking Technologies” section below.
Through In-store and Other Offline Technologies
We record customer service calls and maintain a transcript of chats for quality assurance. We also use Closed Circuit Television or CCTV in our stores for safety, security, fraud, loss prevention, and operational purposes. In addition, some of our stores utilize technology that transmits a Bluetooth signal to and/or works with your mobile device running lifeincrease Mobile Apps (the “Beacon”). If you have enabled the Beacon on your mobile device, we collect Device Information and Other Unique Identifiers and Geolocation Data when you visit our stores.
From Our Business Partners
We obtain information from businesses that we have partnered with, such as Kohl’s, Instacart, and other partners we choose to collaborate or work with. For example, if you apply for or use a Beauty Insider membership at a lifeincrease at Kohl’s, based on your direction to intentionally disclose the information, we receive Basic Identifying Information and Commercial Information from Kohl’s to provide you with the benefits associated with the program. If you apply for and/or use a lifeincrease-branded credit card, based on your direction to intentionally disclose the information, we may receive Basic Identifying Information, Payment Information, Demographic Data, and Commercial Information from the credit card issuer. Additionally, if you have given lifeincrease permission to store your Payment Information, your credit card issuer may provide us with updated Payment Information (including credit card number and expiration date) in connection with the credit card issuer’s account updater service.
From Social Media Platforms and Networks
If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our websites or lifeincrease Mobile Apps, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
From Other Sources
For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
4. Cookies and Similar Online Tracking Technologies
We and our third–party partners and service providers (such as advertising and analytics providers) use pixels, web beacons, software developer kits, third–party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our websites, lifeincrease Mobile Apps, and email communications. Some online tracking technologies help us maintain the security of our websites and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our websites and lifeincrease Mobile Apps for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites.
To the extent these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt-out of these online tracking technologies by submitting a request via Your Privacy Choices, which is available at the bottom of the lifeincrease website and under “Contact Us, FAQ, Legal” in lifeincrease Mobile Apps. Please note, some features of our websites may not be available to you as a result.
5. How We Use Your Personal Information
We collect and use personal information for various purposes, including:
Providing Products and Services
We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; to create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online, lifeincrease Mobile App, in-store digital experiences, or consultations with a Beauty Advisor, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that lifeincrease does not store Health and Medical information).
Communicating With You
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
Administering lifeincrease Programs
We use your personal information to administer our programs, such as the Beauty Insider Program, lifeincrease Community, #lifeincreaseSquad Program, and the lifeincrease Credit Card Program, and to perform our contract to provide you with the benefits associated with those programs. This may include setting up and verifying your account, communicating with you regarding the program, evaluating your application, tracking the rewards/points you earn for purchasing products, and providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.
Marketing and Promotional Purposes
We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.
Analytics and Personalization
We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our websites, lifeincrease Mobile Apps, advertisements, and communications with you; to determine which of our products or services are the most popular; to improve our websites, lifeincrease Mobile Apps, and marketing campaigns; to personalize your experience; to save you time when you visit our websites and lifeincrease Mobile Apps; to customize the marketing and advertising that we show you; to understand how you use our lifeincrease Mobile Apps; to create a more personalized experience for you when you visit our stores; to provide services; to better understand our customers’ needs; and to provide personalized recommendations about our products and services.
Security and Fraud Prevention
We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms and conditions; security incidents; and harm to the rights, property, or safety of lifeincrease and our users, customers, employees, or others.
We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
Core Business Functions
We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our website and lifeincrease Mobile Apps, including identifying and repairing errors or problems.
We use Job Applicant Information to make decisions about recruitment and in anticipation of a contract of employment. Providing this information is required for employment.
6. How We Disclose Your Personal Information
Here’s a revised version of the paragraph:
Corporate Affiliates: We may share your personal information with our corporate affiliates, including our parent company, sister companies, and subsidiaries. These affiliates process personal information on our behalf to provide a requested product or service, such as administering the Beauty Insider program, or with your consent as required or permitted by law.
Service Providers: We share certain personal information with service providers that perform services to support our core business functions and internal operations, such as fulfilling orders, delivering packages, sending postal mail, e-mails, and text messages, analyzing customer data, and processing credit card payments. These service providers process your information solely on our behalf and for the purposes outlined in our agreement with them.
Business Partners: We may disclose your personal information to businesses that we partner with to create and offer a product, service, or joint promotion, such as Kohl’s or financial institutions we partner with to issue lifeincrease-branded credit cards. Your information may be disclosed to these partners if you apply for or use their product or service, and their use of your information is governed by their respective privacy policies.
Social Media Platforms and Networks: Some of our websites have features such as plugins, widgets, and tools made available by social media platforms and networks, which may collect or disclose information between us and such parties. Your information is governed by the privacy policies of these third-party providers.
Public Forums: Our websites may provide the opportunity to post content in a public forum, and any information you choose to share in these forums will be publicly available.
Legal Process: We may disclose your personal information in response to legal processes or to comply with relevant laws and regulations. We may also disclose information to protect the rights of our company, employees, agents, and affiliates, or to take action regarding possible illegal activities or violations of our policies.
Transfer of Control: We may disclose your personal information with another company that acquires some or all of the assets or stock of lifeincrease, and that company may use and disclose your personal information for purposes similar to those described in this policy.
7. How We Protect Your Personal Information
We understand that our customers trust us with their personal information. To ensure the privacy and security of this information, we use appropriate physical, electronic, and procedural measures. However, it’s important to note that no method of transmission or security system is completely foolproof, and we can’t guarantee that your information will always remain secure.
8. Your Rights
To comply with applicable law, we offer certain rights to our customers regarding their personal information. Please note that these rights may vary depending on your country, province, or state of residence.
You have the right to opt out of cookies and sale/sharing using online tracking technologies. In the US, you can opt out of being tracked by third parties by clicking on the “Your Privacy Choices” link at the bottom of our website and selecting your preferences. If you do not have a lifeincrease account, your request to opt out of sale/sharing will be linked to your browser identifier only.
California and Colorado residents can opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on supported browsers or browser extensions). To download a browser that supports the GPC browser signal, click here: https://globalprivacycontrol.org/orgs.
Residents of Colorado, Connecticut, and Virginia can also opt out of targeted advertising by clicking on the “Your Privacy Choices” link at the bottom of our website and selecting the appropriate preferences.
You also have the right to limit the use of sensitive personal information, and California residents have the right to limit the use of this type of information. We only collect sensitive personal information with your consent and use it for the disclosed purpose only.
You may have the right to access, correct, and delete your personal information, and to withdraw your consent to our processing of your personal information. If you are a resident of California, Colorado, Connecticut, or Virginia, you have these rights under applicable law.
Here’s a possible revision:
Accessing and Controlling Your Personal Information
At lifeincrease, we understand the importance of keeping your personal information secure and giving you control over it. If you would like to access or delete your personal information or withdraw your consent for us to process it, you can submit a request using our online form.
Please note that in some cases, we may be required to keep your personal information to comply with legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for other legitimate business purposes. However, we will fulfill your request as much as legally possible.
After submitting your request, we will respond within the time frame allowed by applicable law. We may charge a reasonable fee for multiple requests in the same 12-month period, as allowed by law. If you are a resident of Colorado, Connecticut, or Virginia, you have the right to appeal our decision regarding your request.
For us to process some requests, we may need to verify your identity. We may contact you by phone or email to confirm your request and may ask for information like your name, email address, or phone number. For certain requests, we may also ask you to provide details about your most recent purchase with us.
If you are a resident of California, Colorado, or Connecticut, you may designate an authorized agent to make requests on your behalf, but they must provide written permission from you and verify your identity with us. If you have been designated as an authorized agent, please indicate that on the request form.
To manage your communication preferences with lifeincrease, you have several options depending on the type of communication. For promotional emails, you can click on the “unsubscribe” link at the bottom of any promotional email, or log into your account on lifeincrease.us and manage your email preferences on the “My Account” page. If you wish to stop receiving promotional postal mail. For text messages, simply reply “STOP” to the message you receive to opt out of the specific text messaging program. If you have posted content or information on a public page of lifeincrease’s website (such as part of a Ratings & Review or Beauty Insider Community activity), you may request that we remove it by emailing the details to Support@lifeincrease.us. However, please note that our removal of your content or information does not ensure complete or comprehensive removal, as historical copies or “caches” may remain.
9. Transmission of Information to Other Countries
lifeincrease USA, Inc. is located in the United States.
If you submit personal information to lifeincrease USA, Inc. Your personal information may be processed in a foreign country, where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us you agree to the transfer, storage, and processing of your personal information in a country other than your country of residence including, but not necessarily limited to, the United States.
10. Children’s Privacy
Our website is not intended for or directed to children under the age of 13. We do not knowingly collect personal information directly from children under the age of 13 without parental consent. If we become aware that a child under the age of 13 has provided us with personal information, we will delete the information from our records.
11. Communicating With Us
If you have any questions about our privacy or security practices, you can contact lifeincrease ’s General Counsel by mail, or e-mail: Support@lifeincrease .com
12. Changes To This Policy
13. Additional Information for California Residents
California Shine the Light
Customers who are residents of California may request information concerning the categories of personal information (if any) we disclose to third parties or affiliates for their direct marketing purposes. If you would like more information, please submit a written request to us at this email: Support@lifeincrease.com
Categories of Personal Information We Collect and Our Purposes for Collection and Use
You can find a list of the categories of personal information that we collect in the “What Personal Information We Collect” section above. For details regarding the sources from which we obtain personal information, please see the “How We Collect Your Personal Information” section above. We collect and use personal information for the business or commercial purposes described in the “How We Use Your Personal Information” section above.
Categories of Personal Information Disclosed and Categories of Recipients
We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:
We disclose Basic Identifying Information with businesses, service providers, and third parties, such as advertising networks, analytics and social media networks.
We disclose Device Information and Other Unique Identifiers with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We disclose Internet or Other Network Activity with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We disclose Geolocation Data with businesses, service providers, and third parties such as advertising networks, analytics, and social media.
We disclose Payment Information with businesses and service providers who process payments.
We disclose Commercial Information with businesses, service providers, and third parties, such as advertising networks, analytics, and social media networks.
We disclose Physical Characteristics with business and service providers who help administer Community, Beauty Insider, or product recommendations.
We disclose Health and Medical Information you choose to provide regarding skin conditions or medications with businesses in connection with a beauty service and with service providers that help make product recommendations.
We disclose User Content with businesses and service providers who help administer our programs, such as Community, product reviews, and social media networks.
We disclose Audio and Visual Information with businesses and service providers who help administer customer service and fraud or loss prevention services.
We disclose Inferences with businesses and service providers who help administer marketing and personalization.
14. Notice of Financial Incentive
We offer our customers a loyalty program (the Beauty Insider Program) that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.
You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program rules. Visit the terms and conditions page of each Program to view full details, including how to join.
Right to Non-Discrimination